Thursday, January 17, 2013

Once Upon a TV Ad

While watching various TV shows on TNT all sorts of commercials told me about various products in our world. KFC, Skinny Cow, and Longhorn were just a few of of the ads shown. During the KFC ad, a play on football games was made. A group of individuals were around the tv eating KFC and watching the games. On the Target Fruit snacks commercial a giant white target was in the background with a woman blindfolded hitting a pinata. Once she finally hit the pinata, fruit snacks fled from it. The Longhorn commerical was just talking about new entrees while showing them. The Skinny Cow commercial was of a woman shopping in a grocery store. She came across the skinny cow products and then started talking about nothing was more dreameir than them. DiGorno had a group of people wanting pizza. They talked about how much easier DiGorno was becase "it's not delivery. It's DiGorno."

The commercials were all playing on people's love of food, obviously. The Skinny Cow commercial played on peoples want of a different kind of reality. The KFC commercial targeted sports fans while the DiGorno commercial played on peoples want to have something quick and fast.

All of the ads except the Longhorn ad did good in my opinion. The Longhorn wasn't telling a story it was just showing new food.




1 comment:

  1. I'm with you with the creativity of commercials. I love when they tell a story or have a heartwarming end, even if it is only a 30 second segment!

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