Friday, January 18, 2013

The FCC Won't Let Me Be

 I was not able to make it to a local radio station during business due to work. However, I did some research on what is supposed to be in these files. 
Go to the Federal Communications Commission homepage at
Here is that list:

  • FCC Authorizations
  • Applications and related materials
  • Contour Maps
  • Ownership reports and related materials
  • Portions of the Equal Employment Opportunity file
  • The Public and Broadcasting manual
  • Children's television programming reports
  • DTV transition education reports
  • Citizen agreements
  • Political file
  • Letters and e-mails from the public
  • Material relating to FCC investigations and complaint
  • Issues/Programs lists
  • Donor lists for non-commercial educational channels
  • Records concerning children's programming commercial limits
  • Local public notice certifications and announcements
  • Time brokerage agreements
  • Must-carry or retransmission consent elections 
  • Joint sales agreements
  • Sponsorship Identification - Political Matter and Controversial Issues of Public Importance

Time Magazine: Love it!

I am subscribed to Time on my Kindle Fire. The Gunfighters issue is the last one I read. In this issue, there were not many ads. I counted about 7 or 8 ads total. Most of the content was purely articles dealing with guns. In the article "The Next Gun Fight," the cover of the articles is tons of bullets. The next image in the story is of Joe Biden in black and white standing angled to the camera with a quote overlaying him. "I have illusions about what we're up against... but I also have never seen the nation's conscience so shaken." The next photo is of Michael Bloomberg with this quote overlaying "The NRA is only powerful is you and I let them be powerful." Next comes a pie chart of Federally Licensed Firearms and Dealers in the U.S. Next we have Gabby Giffords quoting "We need to do something. We've got to stop just talking about this." Well said my Giffords! Rankings of guns per capita come next, with the U.S. leading and Yemen in second place. Now we have U.S. gun deaths by reason in a chart comparing 1993 to 2011. Next comes various images of guns and people throughout our history. 

The ads in the issue include Fidelity Investments which has an image of a green arrow going up. An image in the worms eye perspective shows trees and city buildings from the bottom up in an ad talking about Big Happens Here in an ad for New York Business. An ad for The Americans All's Fair in Love and Cold War which will be airing on Jan. 30 at 10 on FX comes next. Images of Clint Eastwood on posters Americans are protesting with, people with guns over their hearts and important buildings in the U.S, are all shown in black and white with red text over it. 

The major differences between news photos and ad images are that news photos are generally of people, while the ads in the issue do not always have actual photos. They mainly have animations of arrows, etc. While they sometimes include actual photographs, people are not always presented. Similarities include attention grabbing text.

Most of the ads within the issue are on guns information. While some of them include business and investments, the editors seem to place ads in which directly relate to the issues main theme while also adding these business and investment ads. The target audience from the ads is big business and high money. 

There is no disconnect between the ad images and news photos except for the ads in which are animated arrows etc. 

College Heights Herald is Soft News

  1. Saudi Delgation visits WKU
  2. Board of Regents to Meet Jan. 25th
  3. Miss Kentucky USA, Miss Kentucky Teen Pageants at WKU Jan.19-20
  4. Hardin Reappointed to African American Commission
  5. WKU Graduate named to position with public relations firm
  6. 2 photojournalism graduates take top honors in Heart Multimedia contest
  7. Winter Weather communications plan 
  8. 3 Professors receive state nature award
  9. Tickets on sale for Lone Star's Rodeo's 2013 Show at Ag Expo Center Feb. 8-10
  10. Inagural KHSAA Competitive Cheer Championships Jan. 26 at Diddle Arena

WKU favors college community based stories the most. These are stories directly related to campus students and events. They are soft news stories. None of these stories were in the Bowling Green news paper. 

Sometimes the news stories from the Herald do make an impact on local news, but from what I can tell it is not very often. I do think that the size of the news paper and staff makes a difference on how press releases are handled

It is a good thing, I think. The paper is not a hard news paper though. With most of it's publications under the soft news category, it is certainly not a bad thing. While the paper does need some hard news stories, in which public relations is a bad thing. But most college students are interested on what's happening within the college community. If they want to read about bigger things they'll go to another paper. In regards to promoting a healthy dialogue in the community I think they are doing a good job and not publishing things not worthy of the news, however I really do not care about tickets on sale for a rodeo or cheer leading championships.

Fox this, Fox that, why so many!

What News Corp Owns: (This list does not include everything it owns.)

Cable Television
FOX News Channel
FOX Business Network
FOX College Sports
Fox Deportes
Fox Movie Channel
Fox Pan American Sports (33%)
FOX Sports Net
Big Ten Network (49%)
WDCA (Washington D.C.)
Satellite Television
FOX LIFE Europe, Africa, Asia and Latin America
FOX MOVIES Asia and Middle East
Europe and Asia
Nat Geo Music Europe, Africa and Asia
Nat Geo Wild Europe, Africa, Asia and Latin America
Phoenix Satellite Television (18%)
Premier Media Group (50%)
Rotana (9%)
SPEED Latin America
STAR Chinese Channel
STAR Chinese
Other Television
FOX Broadcasting Company
FOX Sports
FOX Sports Australia
FOX Television Stations
20th Century Fox
20th Century Fox Espanol
20th Century Fox Home Entertainment
20th Century Fox International
20th Century Fox Television
Fox 2000 Pictures
Twentieth Television
20th Century Fox Licensing and Merchandising
Premium Movie Partnership (Australia and New Zealand - 20%)
Newspapers (U.S.)
New York Post
The Wall Street Journal
The Wall Street Journal Digital Network
SmartSource (Coupons)
Newspapers (International)
The Advertiser and Sunday Mail
Sunday Times (Australia)
The Times and The Sunday Times (U.K.)
Weekly Times (Australia)
Dow Jones
The Wall Street Journal
The Wall Street Journal Asia
The Wall Street Journal Europe
Alpha (Australia)
Big League (Australia)
Inside Out (Australia)
Donna Hay (Australia)
Other News Properties
The Daily
News Digital Media
News International
HarperCollins Publishers
Avon A
Avon Inspire
Avon Red
Harper Design
HarperCollins US
HarperCollins UK
Online Properties
BrandAlley UK (49%)
Spring Widgets
Fox Mobile Group
IGN Entertainment
National Rugby League (Australia) (50%)
NDS (49%)
News America Marketing
News Outdoor Group (79%)

When looking at what News Corp owns, I was a bit surprised. They have the most synergies in TV. Owning every Fox station imaginable in and outside the U.S.! News shows the most synergies among News Corp. Making the name a bit precise. News Corp just released a press release talking about how they have "reached an agreement with Sky Deutschland AG (“Sky Deutschland”) and its new bank syndicate to support both a new financing structure and the issuance of €438 million of new equity."

None of the subsidiaries operate interdependently. And with such a prominent owner, why should they? They also own a ton of international TV stations as well as Dow Jones, and many publishing houses. 

These synergies show me that they do result in higher quality and more profitable media content. Almost every one of these media outlets I have heard of at one time or another. In regards to overexposure I would say that synergies do have a lot to do with too much content. For example Fox has multiple subsidiaries in which pertain to all kinds of subjects and some do overlap. 

I think that synergies are good and bad. While they have many opportunities for the owner, they give that same owner too many channels of ownership. A sort of monopoly occurs here. I think that journalism can and will always be able to function in a large media corp, mainly because journalists are the keys to the news. 

Thursday, January 17, 2013

Once Upon a TV Ad

While watching various TV shows on TNT all sorts of commercials told me about various products in our world. KFC, Skinny Cow, and Longhorn were just a few of of the ads shown. During the KFC ad, a play on football games was made. A group of individuals were around the tv eating KFC and watching the games. On the Target Fruit snacks commercial a giant white target was in the background with a woman blindfolded hitting a pinata. Once she finally hit the pinata, fruit snacks fled from it. The Longhorn commerical was just talking about new entrees while showing them. The Skinny Cow commercial was of a woman shopping in a grocery store. She came across the skinny cow products and then started talking about nothing was more dreameir than them. DiGorno had a group of people wanting pizza. They talked about how much easier DiGorno was becase "it's not delivery. It's DiGorno."

The commercials were all playing on people's love of food, obviously. The Skinny Cow commercial played on peoples want of a different kind of reality. The KFC commercial targeted sports fans while the DiGorno commercial played on peoples want to have something quick and fast.

All of the ads except the Longhorn ad did good in my opinion. The Longhorn wasn't telling a story it was just showing new food.

Thursday, January 10, 2013


  1. The Dark Knight Rises                      -inspired by a comic and book
  2. The Avengers                                         -inspired by a comic
  3. The Amazing Spiderman               -inspired by a comic
  4. The Hunger Games                            -inspired by a teen novel
  5. Skyfall
  6. The Hobbit                                               -inspired by a novel
  7. Think Like A Man                               -inspired by a self help book
  8. Brave
  9. Snow White & the Huntsman      -inspired by a fairy tale
  10. Madagascar 

The book and movie industry are so intertwined that they have a correlation. Six of the ten movies made in 2012 that were popular were based in some form or fashion off books. Steve Harvey's self help book to women, Think Like a Man, Act like a Lady was not extraordinarily popular, but after being made into a movie it now is. After being made into a movie, the Hunger Games series became even more popular. 

In some cases movies do overshadow books. I know a handful of people off the top of my head that went to see the Harry Potter films but did not read the books. Why, I have no idea. The books are awesome for those of you who haven't read them. 

Shutterbug vs. Cosmo

Two color pages in beginning of mag.

Full color page next to article about sun light and photography

Full color page next to article about the Harn Museum: Photograph from the interwar period

Portrait Professional software
Full color page ad next to article on camera/photography accessories
Paul Mitchell hair products
Full color page – next to article on signs showing men aren’t ready for a relationship

Diet Coke
Full color page – next to celebrity fashion

Jergens Crema
Next to article “50 Things about You”

Next to article “Make Your Eyes Look Bigger”

Bud Light Platinum
Next to article “12 Things to Do Before you Get Married”

ADs in both of these very different magazines are related to articles placed in close proximity to each other. For instance the article on sun light and lenses have an add for Tamron lenses right next to it. Or how an article on how to make your eyes look bigger has a rimmel london mascara ad conveniently placed next to it. The ads are similar because they are generally consisting of a large photograph with few wording and a brand name on it. In neither of the magazines were there ads that differed from main content of the mags. 
I think that the ads and the editorial content coincide. However, when I first started reading Shutterbug, it consisted of far less ads than it does today. Which is frustrating at the same time that it is helpful. The ads override the editorial content. How is this beneficial to the reader? It's not.