Shutterbug vs. Cosmo

	AD		Placement
Shutterbug		Bayphoto.com	Two color pages in beginning of mag.
		Tamron	Full color page next to article about sun light and photography
		B&H	Full color page next to article about the Harn Museum: Photograph from the interwar period
		Portrait Professional software	Full color page ad next to article on camera/photography accessories
Cosmo		Paul Mitchell hair products	Full color page – next to article on signs showing men aren’t ready for a relationship
		Diet Coke	Full color page – next to celebrity fashion
		Jergens Crema	Next to article “50 Things about You”
		Rimmel	Next to article “Make Your Eyes Look Bigger”
		Bud Light Platinum	Next to article “12 Things to Do Before you Get Married”

ADs in both of these very different magazines are related to articles placed in close proximity to each other. For instance the article on sun light and lenses have an add for Tamron lenses right next to it. Or how an article on how to make your eyes look bigger has a rimmel london mascara ad conveniently placed next to it. The ads are similar because they are generally consisting of a large photograph with few wording and a brand name on it. In neither of the magazines were there ads that differed from main content of the mags. 

I think that the ads and the editorial content coincide. However, when I first started reading Shutterbug, it consisted of far less ads than it does today. Which is frustrating at the same time that it is helpful. The ads override the editorial content. How is this beneficial to the reader? It's not.